Keren Baruch
Principal Product Manager at LinkedIn
San Francisco
Introduction
Hi Everyone! Super excited to be joining Propel as an advisor on all things product strategy
About me: I’m a LinkedIn Principal PM, angel investor, and startup adviser. I’m currently working at the intersection of B2B advertising and consumer product, with deep expertise in consumer tech, growth, and data/experimentation. I would love to meet you and hear about how I can help unlock momentum. For an incomplete list of things I can help with, see below. If you think of something else, let’s try it!
On a personal note, I’m currently based in SF, but originally from New Jersey so full of east coast flair. In my playtime, I like to break out improv cello with friends who have largely incompatible instruments, dance around to old funk records, and make friends with California’s beautiful trees.
Functional Expertise
Industry
Superpowers
- Being able to get to the meat quickly, and unblock founders and PMs at lightning speed
- When advising founders, always looking for the deeper questions behind the questions to drive towards an exact next step, whether with fundraising, product-market fit or scaling
- Pitch practice and pitch deck feedback
- Idea refinement
- Fundraising
- Incubator interview prep
- Core and growth product strategy
- Business/Product principles
- Product requirements
- Hiring and interviewing
- Prioritization/decision making with engineering
- Product roadmaps
- Experiment design/prioritization
- UX design decisions (shortcuts from having run hundreds of experiments across multiple products)
- Team culture and mentoring
- Technical trade-offs
- Leadership development
- Creating and leveraging your network
Key Accomplishments
- Driving significant revenue and CTR for LinkedIn as head of Feed Revenue through rapid experimentation on our B2B ads product
- Leading the redesign of LinkedIn's logged out consumer ecosystem to be both SEO-friendly as well as welcoming to new members
- Scaling LinkedIn's consumer salary data platform, surpassing competitors, to help job seekers have the information they need to make good decisions about their careers